Definition Essay - The True Meaning of Hegemony -- Expository Definiti

Hegemony - The True Meaning Hegemony was derived from the Greek word "egemonia," meaning leader or ruler, often in the sense of a state other than his own (Williams 144).   Although the base of this definition remains true, the word has evolved to much more.   Hegemony is defined by Fontana Dictionary of Modern Thought as "Political and economical control exercised by a dominant class, and its success in projecting its own way of seeing the world, human and social relationships as 'common sense' and part of the natural order by those who are, in fact, subordinated to it."   Hegemony is defined as a predominant influence or leadership of a dominant class or institution over a subordinate class; the question is are the "subordinates" forced to follow the beliefs, or do they agree with them?   Ã‚  Ã‚  Ã‚  Ã‚   Antonio Gramsci, a leading Marxist thinker in the early 20th century, used hegemony to define class structure, (e.g. bourgeois hegemony).   Gramsci's philosophy was that the subordinate class was to follow this "common sense" that the dominant class set, however, Gramsci ... Definition Essay - The True Meaning of Hegemony -- Expository Definiti Hegemony - The True Meaning Hegemony was derived from the Greek word "egemonia," meaning leader or ruler, often in the sense of a state other than his own (Williams 144).   Although the base of this definition remains true, the word has evolved to much more.   Hegemony is defined by Fontana Dictionary of Modern Thought as "Political and economical control exercised by a dominant class, and its success in projecting its own way of seeing the world, human and social relationships as 'common sense' and part of the natural order by those who are, in fact, subordinated to it."   Hegemony is defined as a predominant influence or leadership of a dominant class or institution over a subordinate class; the question is are the "subordinates" forced to follow the beliefs, or do they agree with them?   Ã‚  Ã‚  Ã‚  Ã‚   Antonio Gramsci, a leading Marxist thinker in the early 20th century, used hegemony to define class structure, (e.g. bourgeois hegemony).   Gramsci's philosophy was that the subordinate class was to follow this "common sense" that the dominant class set, however, Gramsci ...

Health Promotion Essay -- Healthy Lifestyle Essay

Health by definition is the complete physical, mental and social well-being (Burch, 2001). In the past health has been defined as the absence of disease. Health promotion enables people the ability and resources to improve and control their overall health. Being able to adjust and adapt to various social and physical environments in day-to-day activities is a trait of a healthy individual. Health promotion is not just the responsibility of those individuals in the health field. An individual?s well-being reflects whether or not that person has a healthy lifestyle. Therefore health promotion becomes an issue for employers, retailers, sports and policy makers among others because issues such as safety and environmental factors will have an influence on the well-being of an individual (Ottawa Charter, 1986). Collaborative and coordinated efforts to provide safer goods and services, and a cleaner, more enjoyable environment should be the goal for all. The goal of all involved sho uld be to provide a healthier environment that will provide a better well-being for the population. Promoting health requires the detection of any barriers that would hinder the health promotion process and removal of them. Promoting health is, also, educating the public to current health issues. There are various aspects of health promotion. Health promotion can be applied to any group or environment. A few of the more popular places and populations we see health promotion being addressed more often are the workplace, community, among adolescent, and the elderly. However, I believe the most effective and important place to begin health promotion is within our school systems. Promoting a healthy lifestyle, bettering quality of life, and prev... ...r 1, 2001 from Expanded Academic Index ASAP database. Manson, S. M., (1997). One small step for Science, one giant lead for prevention. American Journal of Community Psychology, 25, 2, 215. Retrieved October 1, 2001 from Expanded Academic Index ASAP database. 1Center for Disease Control, (2001). Healthy Aging: Preventing Disease and Improving Quality of Life Among Older Americans. Retrieved October 1, 2001 from http://www.cdc.gov/nccdphp/aag-aging.htm 2Center for Disease Control (2001). School Health Programs: An investment in Our Nation?s Future. Retrieved October 1, 2001 from http://www.cdc.gov/nccdphp/dash/ataglanc.htm Healthy People, (2001). http://www.health.gov/healthypeople/ Ottawa Charter for Health Promotion (1986). First International Conference of Health Promotion. Retrieved October 1, 2001 from http://www.who.dk/policy/ottawa.htm

Dramatic devices and events used by Miller Essay

‘You’re the Devil’s man! ‘ When Mary finally buckles under the weight of Abigail’s power over her and her intelligent reaction to the situation- the accusation against Mary of witching her, she blames Proctor of witchcraft, thus condemning the whole of Salem to madness, and taking away the lives of Proctor and many other innocents. This event marks the end of any possibility of sanity in Salem, and is ruinous for the once peaceful town. The other accusation in this act is the blame placed on Abigail by Proctor that Abigail is a whore. Even though it would seem the most far-fetched and outrageous claim made in this act, it is the only truthful one. The court’s ‘justice’ fails to grasp this concept though, so the lies win the struggle once again. Act 3 holds the best chance Salem has had of being released from the hysteria and madness that has accumulated and multiplied, feeding upon the accusations and lies that have been propagated, but this glimmer of hope is extinguished, and the truth is once again suppressed and shunned. The truth of the girls’ fraud is suppressed. From the very beginning, when Proctor first speaks out against the court, Danforth’s questioning techniques attempt to intimidate Proctor, thus trying to suppress the truth, because his dialogue is imposing, inflexible and intimidating, thus preventing the one person who holds the key to the release of Salem, the one person who knows and can tell the truth, from doing so. ‘If I must answer that, I will leave and not come back again. ‘ The other character key to suppressing the truth is Abigail, because she is harnessing the power of the witch trials to eliminate Elizabeth, to clear the path to her lust for Proctor, she also has an intimidating dialogue, because hers is indignant, and at times, even threatening, cleverly making out that she is innocent. She acts the part of a girl who is shocked and indignant at the charge against her, making the charge seem entirely false, when in reality it is completely accurate. She pretends to be indignant at the questions, to avoid answering the questions that Danforth poses to her, and even threatens to leave the court, showing her growing power over the adults in Salem. She also keeps looking at Mary, and uses the apparitions of the yellow bird and the icy wind, to force Mary back to her side, once again suppressing the truth from one character that could be the end of the lies. She chatters her teeth and shakes, to make the apparitions seem even more realistic. There are also events in Act 3 that also show the suppression of the truth, such as Danforth and Hathorne questioning Proctor to try to suppress the truth. In order to try to dispose of the threat that Proctor begins to pose in Act 3, Danforth and Hathorne exercise their power to invade his privacy. Even though Proctor has not yet been formally accused of witchcraft, Danforth and Hathorne, like Hale earlier, question him about his Christian morals as though he were already on trial. They hope to find in his character even the slightest deviation from Christian doctrine because they would then be able to cast him as an enemy of religion. Once thus labelled, Proctor would have virtually no chance of anyone in God-fearing Salem intervening on his behalf, therefore suppressing the truth. The court created for the witch trials was commonly believed by the villagers to be created by God. Therefore the upholding of this court becomes essential to the maintenance of social order in Salem. There is a big decision to be made by the judges in this act- to maintain social order and suppress individuals’ freedom, or to submit to the truth, thus condemning Salem to chaos and their reputation to breakdown. Some dramatic devices in this act are used to emphasise the issue of the decision between maintenance of social order or the truth. When Judge Danforth enters, the rest of the characters including Cheever and Parris trail him. This positioning of characters emphasises the authority that Danforth possesses. On his appearance, silence falls, again showing his power and authority as high judge of the court. He has the power to suppress the truth or to give justice, to take away the lives of innocents, or to heal Salem of the wounds it has suffered. ‘Let you consider it then. ‘ When Hale says this sentence, the room falls silent as Proctor hands Danforth the warrant. This is a dramatic climax, when Danforth is considering Proctor’s evidence. This is a fulcrum, where the verdict could go either way-where social order could be maintained, or Proctor’s individual freedom could be granted. The silence is broken only by Mary’s sob, showing the importance of this moment. ‘I have evidence for the court!†¦ we have proof for your eyes’ The desperate attempt by Giles, Proctor and Francis to save their respective wives exposes the extent to which the trials have become about specific individuals and institutions struggling to maintain power and authority-social order versus individual freedom. Danforth and Hathorne do not want to admit publicly that they were deceived by a group of girls, while Parris does not want the trials to end as a fraud because the scandal of having a lying daughter and niece would end his career in Salem. Because of this, Danforth react to Proctor’s claims by accusing him of trying to undermine the court, which, in theocratic Salem, is tantamount to undermining God himself. The issue that you’re one’s name is important to one, and that some are willing to die for it. There are many contextual links and quotes, from plays, books and even the bible, stating that name is important to a man. ‘Good name in man and women, dear my lord, is the immediate jewel of their souls; who steals my purse steals trash; ’tis his, and has been slave to thousands; but he that filches from me my good name robs me of that which not enriches him, and makes me poor indeed’ This quote form the play ‘Othello’ by Shakespeare shows that a name is important to a man, more important than his money or possessions. ‘I quit this court! ‘ The stage direction of Hale slamming the door after quitting the court from which he was part of, ruins his good name and relinquishes the power he held, because he realises the injustice and lies that are holding the court up. ‘Their bodies are buried in peace, but their name shall liveth for evermore. ‘ This quote from the bible, of St Matthew, Chapter 44, verse 9 says that if someone is dead, but has not left a name behind them, it means that they have not sinned and their name shall live on forever. Giles acted upon the same principle in this act-‘I cannot give you his name. ‘ Giles refuses to name someone else just so he can keep his own life, and dies for the cause. Proctor in this act also does not defile his name, because he does not confess to witchcraft when prompted, so is thrown in jail with a death sentence. He instead speaks the truth-that Salem has ‘pulled down heaven and raised up a whore. ‘ In conclusion, in Act 3 of the crucible, Miller uses dramatic devices and events to highlight the key issues of the play, and, indeed, of the time, highlighting the problems and issues with Puritanism and the way of life in those days, and highlights the paranoia and hysteria that flourished in Salem at the time. He realises the irony of the trials, that they were supposed to be God’s will, but people were in fact using religion to their own ends. By Luke Worley (9T) 2915 words. 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Cebu Pacific Air

History – In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996. – In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft. – In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong. – On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul. In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones. – In late May, 2008, Cebu Pacific was named as the world's number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. – On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the N inoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal. In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media. – The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board. October 18, 2006 – Cebu Pacific (CEB), the country’s low fare leader, is now the No. domestic airline in terms of flying the most passengers, operating the most number of flight frequencies ; routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for th e period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point.This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country. Background Cebu Pacific entered the market in March 1996 with a promise to give â€Å"low fare, great value† to everyone who wanted to fly.After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity.It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine. Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience.On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect. Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport. The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City.By end 2001, its operations have grown to about 80 daily flight to 18 domestic destinations. The airline is a subsidiary of  JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of  John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007. In October 2010, the airline completed an IPO of 30. 4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010. Cebu Pacific started Cebu Pacific Air’s (CEB) unique low-fare; great-value strategy has allowed travelers to enjoy affordable flights to various local a nd international destinations.It offers industry leading budget fares through year-round â€Å"Go Fares†, which makes use of a tiered-pricing system. This unique product provides ultra-low fares through advanced bookings, making air travel a truly viable option for the Filipino, because Cebu Pacific believes that it’s time every Juan flies. More than this, CEB allows everyone to experience many firsts in the industry, innovations such as the global trend of e-ticketing, web check-in, seat selection, prepaid excess baggage and internet booking through www. ebupacificair. com. With a fleet of 38 aircraft with an average age of 3. 6 years, CEB operates the largest and youngest fleet in the Philippines. To support its growth requirements, CEB will be taking delivery of 22 more Airbus A320 aircraft in the next 5 years. In addition, CEB will be taking delivery of four Airbus 330 wide-body jets, 30 Airbus A321neo aircrafts, the newest member of the A320 series, to add more ra nge, flexibility and efficiency to its fleet. Aside from having the largest domestic network and perating the most local flights daily, CEB continues to expand its international presence as it now flies 19 international destinations in the region, including major cities in China, Korea and Vietnam. As a true innovator in the industry, CEB recently launched flights to Cambodia, home of the Angkor Wat heritage site and direct access from Hong Kong to Kalibo, gateway to the world -renowned island of Boracay. Truly, Cebu Pacific Air works at making more dreams of flight a reality, true to JG Summit’s vision to make a better life available to the Filipino.SWOT Analysis Strengths * Group bookings may be made through the airline’s Group Sales team and will be subject to specific rules on deposits, payment, rebooking and restrictions. The passenger may contact Group Sales for more information. * Air flight bookings may be made directly on  www. cebupacificair. com, with the airline’s ticket offices * Cebu Pacific Air offers a number of facilities as part of its online booking management program: * Web Check-in * Change flights * Printing of schedule receipts * Cancel flights or entire booking * Purchase add-ons Operates 100+ flights a day, to 27 destinations in 7 countries. * Asia’s 3rd largest low-cost airline based carrier with great value * After AirAsia (Malaysia) and JetStar (Australia) * With a market share of 50% * Flown over 45 million passengers since March 1996 * Low cost, great value * Concept: No-frills Airline No hot meals. No newspaper. Mono-class seating. Operating with a single-aircraft type. Faster turnaround time * Makes the flight enjoyable * Fun flights Games, flight safety, sometimes wedding proposals * Gives importance to small details * AirplanesYoungest fleet –29 aircrafts, average age of 17 months * Small enough to land on smaller airstrips –e. g. top tourist destinations-Boracay & Palawan * No. 1 do mestic airline * Domestic flights: 55 * Routes: 146 * Destinations: 33 domestic & 16 international Opportunities * Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. * Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4. million passengers between January and May 2011. * â€Å"We are proud to say that Cebu Pacific is the first airline to offer ambient advertising for those who wish to align their products with CEB’s high-quality and fun image, while also reaching out to a captive audience, day-in, day-out through our flights,† said CEB VP for Marketing and Distribution, Candice Iyog. * Cebu Pacific has made recent additions to advertising opportunities on board including overhead cabin lockers, seat trays, motion sickness bags, cups, and napkins. â€Å"We offer out-of-the-box a dvertising options to companies for maximum return of investment and measurable results. This includes advertising opportunities in the sky, through one of our aircraft, as well as strategic placements on our website,† added Candice. * The airline operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3. 5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft. * Cebu pacific was given an opportunity to offer an alternative * When the airline industry was liberated * Legacy carriers (PAL) were privatized * Shows financial strength * Held an initial public offering (October 2013) * Largest local IPO in the Philippines U$D239 million * Php125 per share, 214. 63 shares * Raised Php26. 8 billion in the stock market * Looks at future possibilities * Airline industry’s potential growth is at 15% to 20% * Ordered 24 new Airbus units at U$D2 billionTo handle more passengers Fly more frequently to more routes * Revolutionized the booking system * Dramatic reduction of distribution costs * Gives priority to sales promotion as a mode of communication * Tiered pricing schemes and incentives * The earlier you book, the cheaper the ticket will be Threats * Delayed flights because of bomb threats Cebu Pacific is now the No. 1 domestic airline â€Å"Since the launch of our ‘Go’ fares last November, we have seen how this has influenced air travel and encouraged more people to fly.Our end-September reports show that total domestic travel was up by almost 40% compared to the same period last year and we believe that there’s still more we can do for the industry and the growing Philippine economy,† Gokongwei said. â€Å"As we expand our operations and open new routes, both domestic and regional, we will co ntinue to offer the lowest fares in the destinations we fly to. Tens of thousands of people are flying for the first time and that makes both our passengers and the airline very happy,† Gokongwei added.Gokongwei also said â€Å"This is indeed a milestone in the history of Cebu Pacific and much of the credit must go to the CEB team who has worked tirelessly for the past 10 years. Now we are No. 1 in the Philippines and hope to do the same for the region. † Now in its 11th year, CEB has the newest fleet in the Philippines and one of the newest in Asia as it operates 12 brand new Airbus aircraft to its 20 domestic and 6 regional destinations. The airline awaits the delivery of two more Airbus aircraft in early 2007 to complete its $670 million re-fleeting program. Cebu Pacific Air History – In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996. – In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft. – In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong. – On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul. In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones. – In late May, 2008, Cebu Pacific was named as the world's number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. – On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the N inoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal. In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media. – The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board. October 18, 2006 – Cebu Pacific (CEB), the country’s low fare leader, is now the No. domestic airline in terms of flying the most passengers, operating the most number of flight frequencies ; routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for th e period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point.This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country. Background Cebu Pacific entered the market in March 1996 with a promise to give â€Å"low fare, great value† to everyone who wanted to fly.After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity.It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine. Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience.On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect. Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport. The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City.By end 2001, its operations have grown to about 80 daily flight to 18 domestic destinations. The airline is a subsidiary of  JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of  John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007. In October 2010, the airline completed an IPO of 30. 4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010. Cebu Pacific started Cebu Pacific Air’s (CEB) unique low-fare; great-value strategy has allowed travelers to enjoy affordable flights to various local a nd international destinations.It offers industry leading budget fares through year-round â€Å"Go Fares†, which makes use of a tiered-pricing system. This unique product provides ultra-low fares through advanced bookings, making air travel a truly viable option for the Filipino, because Cebu Pacific believes that it’s time every Juan flies. More than this, CEB allows everyone to experience many firsts in the industry, innovations such as the global trend of e-ticketing, web check-in, seat selection, prepaid excess baggage and internet booking through www. ebupacificair. com. With a fleet of 38 aircraft with an average age of 3. 6 years, CEB operates the largest and youngest fleet in the Philippines. To support its growth requirements, CEB will be taking delivery of 22 more Airbus A320 aircraft in the next 5 years. In addition, CEB will be taking delivery of four Airbus 330 wide-body jets, 30 Airbus A321neo aircrafts, the newest member of the A320 series, to add more ra nge, flexibility and efficiency to its fleet. Aside from having the largest domestic network and perating the most local flights daily, CEB continues to expand its international presence as it now flies 19 international destinations in the region, including major cities in China, Korea and Vietnam. As a true innovator in the industry, CEB recently launched flights to Cambodia, home of the Angkor Wat heritage site and direct access from Hong Kong to Kalibo, gateway to the world -renowned island of Boracay. Truly, Cebu Pacific Air works at making more dreams of flight a reality, true to JG Summit’s vision to make a better life available to the Filipino.SWOT Analysis Strengths * Group bookings may be made through the airline’s Group Sales team and will be subject to specific rules on deposits, payment, rebooking and restrictions. The passenger may contact Group Sales for more information. * Air flight bookings may be made directly on  www. cebupacificair. com, with the airline’s ticket offices * Cebu Pacific Air offers a number of facilities as part of its online booking management program: * Web Check-in * Change flights * Printing of schedule receipts * Cancel flights or entire booking * Purchase add-ons Operates 100+ flights a day, to 27 destinations in 7 countries. * Asia’s 3rd largest low-cost airline based carrier with great value * After AirAsia (Malaysia) and JetStar (Australia) * With a market share of 50% * Flown over 45 million passengers since March 1996 * Low cost, great value * Concept: No-frills Airline No hot meals. No newspaper. Mono-class seating. Operating with a single-aircraft type. Faster turnaround time * Makes the flight enjoyable * Fun flights Games, flight safety, sometimes wedding proposals * Gives importance to small details * AirplanesYoungest fleet –29 aircrafts, average age of 17 months * Small enough to land on smaller airstrips –e. g. top tourist destinations-Boracay & Palawan * No. 1 do mestic airline * Domestic flights: 55 * Routes: 146 * Destinations: 33 domestic & 16 international Opportunities * Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. * Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4. million passengers between January and May 2011. * â€Å"We are proud to say that Cebu Pacific is the first airline to offer ambient advertising for those who wish to align their products with CEB’s high-quality and fun image, while also reaching out to a captive audience, day-in, day-out through our flights,† said CEB VP for Marketing and Distribution, Candice Iyog. * Cebu Pacific has made recent additions to advertising opportunities on board including overhead cabin lockers, seat trays, motion sickness bags, cups, and napkins. â€Å"We offer out-of-the-box a dvertising options to companies for maximum return of investment and measurable results. This includes advertising opportunities in the sky, through one of our aircraft, as well as strategic placements on our website,† added Candice. * The airline operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3. 5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft. * Cebu pacific was given an opportunity to offer an alternative * When the airline industry was liberated * Legacy carriers (PAL) were privatized * Shows financial strength * Held an initial public offering (October 2013) * Largest local IPO in the Philippines U$D239 million * Php125 per share, 214. 63 shares * Raised Php26. 8 billion in the stock market * Looks at future possibilities * Airline industry’s potential growth is at 15% to 20% * Ordered 24 new Airbus units at U$D2 billionTo handle more passengers Fly more frequently to more routes * Revolutionized the booking system * Dramatic reduction of distribution costs * Gives priority to sales promotion as a mode of communication * Tiered pricing schemes and incentives * The earlier you book, the cheaper the ticket will be Threats * Delayed flights because of bomb threats Cebu Pacific is now the No. 1 domestic airline â€Å"Since the launch of our ‘Go’ fares last November, we have seen how this has influenced air travel and encouraged more people to fly.Our end-September reports show that total domestic travel was up by almost 40% compared to the same period last year and we believe that there’s still more we can do for the industry and the growing Philippine economy,† Gokongwei said. â€Å"As we expand our operations and open new routes, both domestic and regional, we will co ntinue to offer the lowest fares in the destinations we fly to. Tens of thousands of people are flying for the first time and that makes both our passengers and the airline very happy,† Gokongwei added.Gokongwei also said â€Å"This is indeed a milestone in the history of Cebu Pacific and much of the credit must go to the CEB team who has worked tirelessly for the past 10 years. Now we are No. 1 in the Philippines and hope to do the same for the region. † Now in its 11th year, CEB has the newest fleet in the Philippines and one of the newest in Asia as it operates 12 brand new Airbus aircraft to its 20 domestic and 6 regional destinations. The airline awaits the delivery of two more Airbus aircraft in early 2007 to complete its $670 million re-fleeting program.

Business operation at Oz Supermarket

The retail industry deals with selling of the goods along with merchandise from any particular location. These locations might include the boutique or kiosk and department store. It further may come from small and individual lots or mail from the direct consumption done by the customers. It might also include services that are subordinated like the â€Å"delivery† (Lewrick et al., 2015). The â€Å"Oz Supermarket† has been one of such retail chains which are built to decrease the exit queues towards the â€Å"check out point†. Besides the important economic flow and ebb in the buying seasons the retail industry has been facing various problems overall. These are often dealt with. The following report explores the outlining of the retail operation. In order to achieve its aim, the steps undertaken are also assessed. Recommendations are made to improve the business process. The purchasers in retail may exist in the form of both business and individuals. Any â€Å"retailer† buys products or goods in huge quantities from the importers and manufactures in commerce. This can be done directly or via the wholesaler. Then it is sold in smaller quantities to the end-user. The retail establishments have been referred to as the â€Å"stores† or â€Å"shops†. The retailers lie at the end part of the â€Å"supply chain† (Çifci, Ekinci & Whyatt, 2014). The manufacturing markets view the retailing process as an urgent section of the distribution strategy overall. The term â€Å"retailer† can be applied where any service provider also delivers the requirements of huge number of customers. The electricity power for the public utility can be a good example of it. For the organizations like Oz Supermarket, the shops may lie on the residential streets or the shopping streets. It may consist of very little houses in a shopping mall. There could also be no house at all (Rezaei, Fahim, & Tavasszy, 2014). Further, the shopping streets might be for the pedestrians only. In several cases the shops might possess a full or incomplete roof to protect the customers. The online retailing is a type of the â€Å"electronic commerce†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is used for the B2C or the â€Å"business-to-customer† transactions and orders from mail. These are the forms of the â€Å"non-shop† retailing. The shopping is indicated as the act to buy products. In several cases it might be done for the necessities like clothing and food. On the other hand, in some cases it can be performed as any recreational activity. The â€Å"recreational shopping† often deals with just looking at and not buying. This is termed as the window shopping (Zakaria et al., 2014). For the non-shopping criterion it can be turned as only browsing that ultimately does not result in purchasing. The Oz Supermarket as adopted the PayWave technology for its customers. It is the latest, secure and contactless technology. One can spend less time at the cash counter. Further it provides freedom to perform the activities that the client wishes to. It never accepts any cash. The customer has to enter the card given during the entry for passing. There are special readers called RFID that are kept installed at the trolleys. As soon as any item is picked or selected, it becomes queued for the payment. Whenever it has been removed the item gets deleted. The customers go on bagging their items while shopping. As the shopping is finished, technically the customer has been absent from the store. The sum total of the items purchased is charged automatically to the user as he walks out of the shop. There has been no queue at the â€Å"check-out† point (Zolnowski, Weiß & Bohmann, 2014). There could be many customers who are devoid of such cards. This includes the children or the tourists. They approach at the front disk to deposit cash temporarily. They are issued with a PayWave card provided by the store. This allows them in shopping. They are capable of leaving the store just like other customers. The balance is needed to give back in cash. It may also be recorder in the database for balancing during future visits (Amin & Broadbent, 2015). Whenever there has been any insufficient amount to cover up any purchases the alarm is set to be ringing.   The tag to each item with the RFID chips exerts additional overheads. The store manages the cost as interest from the customers who had been in rush. The summary stations of the shopping have been placed strategically in every corner of the store. It allows the customers to observe the in detailed list of the items present in trolley (Hanà §erlio?ullar?, ?en & Aktunà §, 2016). The store parks of car have been also time d by the minute when the shopping period is at its peak. During the non-peak times the rates of car park has been lower. The disabling of the parking has been free. The recommendations to Oz Supermarket are as follows: The using of the cloud-based software: It can be helpful in tracking and managing the inventory within real time. This is due to the reason that the retailers has been struggling to balance the customer behavior that are uncertain. They also further face problems from the complex and long supply chains. So, the cloud based software is helpful to make into use. Making sure that the supply chain and the marketing supply chains are in synchronization: Whenever there has been any executing of a promotion, many retailers unnoticed or avoid the alignment in marketing teams and supply chain. The above recommendation is important if any successful launching of the promotion is desired (Pantano, 2017). The employee turnover has been a vital factor disrupting the productivity of retail. It has been hard to get the best out of every individual. It occurs when the team members has been leaving constantly to pursue additional scopes. By engaging them more, the retailers extend the presence of any employee. This saves them money and time. From the very first, the retailers along with their suppliers have been focusing on delivering quality goods to more number of distributions. This was also meant to be done faster. However, in the present scenario they have been under more pressure than before. The retailers require knowing the places where the things are at every time in order to stay competitive. This helps in redirecting the shipments, responding to latest demands and rebalances the inventories that are on fly.   Additionally, they might face any barrier regarding the â€Å"supply chain†. Moreover, they could be unable to receive products in the stores or to the customers. In such cases the retailers along with their suppliers risk in losing their customers. For this reason the above recommendations might be useful. The retail business posses direct communication with the end-users of the services and goods within the value chain. This business acts as the intermediate force between the suppliers and end-users like the manufacturers or the wholesalers. Thus they have in the situation to interact effectively to the changing preferences and responses of the clients towards the sales person or suppliers of the company. This has helped the markets and the manufacturers to define their products again. The changes to the components of the strategy of marketing are also done accordingly (McWilliams, Anitsal & Anitsal, 2016). The manufacturers have needed an effective network for retail. This has been both for the product’s reach and obtaining a strong platform for point-of-purchase advertising and promotions.   The importance of the retailing in the overall value chain is needed to be realized while interacting with the customers. In this manner various manufacturers have intruded into the business of retail. They have set up various exclusive stores for their company’s brands. Direct interaction with the customers has not only occurred here but this method has also served as the advertisement for the firm. It has also helped in delivering the manufacturers by bargaining ability with other retailers. These other retailers are those who have stocked the product of the retailers of the business concerned here (Cartwright, 2013). Moreover, the retailing process has also provided extensive sales, supporting of people for products. These have been intensive in information like the cases of â€Å"consumer durables†. The environment of the retail store acts as a unique role in current world of technologies. The customers create relationships with the firms by various channels and devices (Lee, 2014). However, there are instances where element of the in-person interaction are added in the firms. Here the associates represent voice and face of the company.   The use of surveys gathering the voice of customer indicates about the experience at the store. This has been an effective method top understand the associate. The measurement of the impact of the tactical behaviors is done here. Adding various tactical questions of behavioral type helps in identifying particular behaviors of the associates. The quantifying of their influence on the satisfaction of the customer also helps. Moreover, the satisfaction of the customer could be tied to the â€Å"bottom line†. This could be done by looking at the behavioral information along with transactional information. This helps in understanding the pr imary behaviors has been influencing the revenue. Everyone should be involved in the feedback process. As the corporate believe in anything as important, it helps the staffs to understand their responsibility in the success of the company. This motivates them to continue quality work. The tracking and socializing of progress occurs in the customer feedback process. Here the results of progress are needed to be tracked. In the executive level, regular reports are needed to be sent indicating the influence of minor improvements. It is also done due to designate any executive champion socializing results from below (Ivanauskien? & Volung?nait?, 2014). Lastly the celebrations of victories are done. As any staff feel recognized and are appreciated for their quality activities, they become more receptive towards the constructive criticism. The significance of product quality review should be considered in retail. This is due to its higher quality in price relation and the value for customer. The product qualities are assessed by eight dimensions of product quality. They are product features, product performance, product conformance, serviceability, perceived quality, durability and aesthetics of products. Highly competitive and intensified industry of retails has been compelling companies to go through the strategies yielding larger value for the customers (Germann et al., 2014). Various small retailers would be unable to survive in the market due to the big retailers providing higher value from the perspective of quality of service and quality of product. The negative product quality review can effect in declining the quality of the product. Despite this, there have been various positive aspects to the e-commerce. The issue of decline in quality of product can be eradicated in near future. This must be alarming to the makers of public policy and consumers those who champion the relevance of the online shopping (Choi et al., 2015). In the current competitive market of retailing, as there is any improvement in the service quality the expectation of the customer and the lateral demands at the level of service improves with time. Using the â€Å"Customer Relationship Management† software: These types of software are also useful in managing the experience of the customers. The â€Å"Customer Relationship Management† or CRM software covers a wide collection of application. It is designed to businesses control various processes. This includes automate sales, knowledge and training, resources or assets, marketing, customer support and customer interaction. As the CRM software helps in managing the relationship between the business and the customer, likewise the CRM software systems are utilized to manage various elements (Pousttchi & Hufenbach, 2014). This includes the contact wins, sales leads, clients, contacts, enterprise and the employees. The current software is highly customizable and scalable. They view the opportunities of the business with the predictive analytics. It also includes personalized customer services and streamlines operations. This has been on the basis of the known history of the customer. The prior interactions of them with the business are also looked at. However, the CRM has been difficult to use in several cases. The main concerns of the CRM solutions have been the security, scalability and stability as an â€Å"Enterprise Application†. The usability has never been the main portion of CRM that has resulted in failure of software projects more often. This has been largely attributed to the undue complexity (Venkatesh, 2016). Despite these with the rise in adopting of the CRM applications, the current CRM â€Å"software vendors† utilize the â€Å"usability as the central section† of the products. Amin, A., & Broadbent, D. (2015). Importance of Green Service Offerings for French, Dutch, Swedish and UK Retailers in their Selection of Transport Operators: A study of French, Dutch, Swedish and UK companies operating in the retail industry. Cartwright, J. (2013). A Comparative Case Approach of the Retail Industry: Comparing the Nature of HRM, Emotional Labour and the Influence of the Customer. Choi, S. H., Yang, Y. X., Yang, B., & Cheung, H. H. (2015). Item-level RFID for enhancement of customer shopping experience in apparel retail.  Computers in Industry,  71, 10-23. Çifci, S., Ekinci, Y., & Whyatt, G. (2014, July). A cross validation of consumer-based brand equity (CBBE) scales in fashion retail industry. In  2014 Global Marketing Conference at Singapore  (pp. 1459-1468). Germann, F., Lilien, G. L., Fiedler, L., & Kraus, M. (2014). Do retailers benefit from deploying customer analytics?.  Journal of Retailing,  90(4), 587-593. Hanà §erlio?ullar?, G., ?en, A., & Aktunà §, E. A. (2016). Demand uncertainty and inventory turnover performance: An empirical analysis of the US retail industry.  International Journal of Physical Distribution & Logistics Management,  46(6/7), 681-708. Ivanauskien?, N., & Volung?nait?, J. (2014). Relations between service quality and customer loyalty: An empirical investigation of retail chain stores in emerging markets.  American International Journal of Social Science,  3(2), 113-120. Lee, W. H. (2014). A Study on the Customer Behavior of Using Retail Industry Application. Lewrick, M., Williams, R., Maktoba, O., Tjandra, N., & Lee, Z. C. (2015). Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters.  Successful Technological Integration for Competitve Advantage in Retail Settings, IGI Global, 239-268. McWilliams, A., Anitsal, I., & Anitsal, M. M. (2016). Customer versus Employee Perceptions: A Review of Self-Service Technology Options as Illustrated in Self-Checkouts in US Retail Industry.  Academy of Marketing Studies Journal,  20(1), 79. Pantano, E., Priporas, C. V., Sorace, S., & Iazzolino, G. (2017). Does innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis.  Journal of Retailing and Consumer Services,  34, 88-94. Pousttchi, K., & Hufenbach, Y. (2014). Engineering the value network of the customer interface and marketing in the data-rich retail environment.  International Journal of Electronic Commerce,  18(4), 17-42. Rezaei, J., Fahim, P. B., & Tavasszy, L. (2014). Supplier selection in the airline retail industry using a funnel methodology: Conjunctive screening method and fuzzy AHP.  Expert Systems with Applications,  41(18), 8165-8179. Venkatesh, J. (2016). RFID technology: improving efficiencies and creating a better customer experience in retail industry.  International Journal of Management, IT and Engineering,  6(12), 81-94. Zakaria, I., Rahman, B. A., Othman, A. K., Yunus, N. A. M., Dzulkipli, M. R., & Osman, M. A. F. (2014). The relationship between loyalty program, customer satisfaction and customer loyalty in retail industry: A case study.  Procedia-Social and Behavioral Sciences,  129, 23-30. Zolnowski, A., Weiß, C., & Bohmann, T. (2014, January). Representing Service Business Models with the Service Business Model Canvas--The Case of a Mobile Payment Service in the Retail Industry. In  system sciences (HICSS), 2014 47th Hawaii International Conference on  (pp. 718-727). IEEE. End your doubt 'should I pay someone to do my dissertation by availing dissertation writing services from

Change Management Process Research Paper Example | Topics and Well Written Essays - 750 words

Change Management Process - Research Paper Example The change is beneficial in a number of ways, which aid businesses in realizing increased outputs, customer relations, and profits (Benjamin, & Levinson, 1993). The proposed change in this case is the adoption of IT and web based technologies in the operations of business, in a generalized capacity. Transition is a concept by which businesses have to encompass in operations. It is an obligation for proprietors to meet the customers’ expectations in the manner by which operations are conducted. The market in which businesses operate set the standards by which operators in the setting must uphold. Advances in technology, particularly in the IT department, such as the introduction of ecommerce in the business environment, have led to changes in how business and its management are conducted (Benjamin, & Levinson, 1993). With more consumers relying on IT and web technology in sales, marketing and advertising, incorporating IT into businesses is a change management process that is beneficial to the businesses. The management has the opportunity to learn the customers’ needs and wants, while the customers are provided with the opportunity to learn more about the enterprise, such as the products and services offered (Mento, Jones, & Dirndorfer, 2002). Adoption of IT in the business environment incorporates three major phases. The first step of the process involves preparation for the change. In this case, the preparation involves defining the change management strategy, making preparations revolving about the management team and developing the model to follow (Kettinger, Teng, & Guha, 1997). The second phase is change management, which incorporates defining the change management plans and taking the proper action to implement the plans. The final phase of the process is based on strengthening the change. The phase involves collection and analysis of feedback based on the plans implemented (Benjamin, & Levinson, 1993). Diagnosis and management of pitfalls and

Frankenstein by Mary Shelley Essay Example | Topics and Well Written Essays - 750 words

Frankenstein by Mary Shelley - Essay Example The plot of the story plays a significant role in presenting the gothic aspect of the novel. Frankenstein succeeds in his aim when he creates a human, but when sees the outcome of his experiment, he is utterly disappointed. When the live human comes out of the machine his monster like appearance makes Victor to abhor his creation. â€Å"When I thought of him, I gnashed my teeth, my eyes became inflamed, and I ardently wished to extinguish that life which I had so thoughtlessly made.† (Shelly 100). The monster disappears and then reappears in Geneva killing Victor's brother, William Frankenstein and that sets off a series of killings, leading to a tragic end for all characters. Victor creates a female or romantic companion for the Monster, so they can live together. However, he kills that female companion, fearing about the repercussions of that creation. Monster as a form of revenge cut shorts Victor’s romance by killing his lover and bride, Victoria on the wedding nigh t. Thus, the romance of both Victor and Monster faces violent and tragic ends, due to the actions of each other. The existence of supernatural being in the form of Monster and its destructive powers which results in the tragic end to the romantic affairs of both the Monster and Victor, brings forth the elements of gothic romance. The other gothic convention utilized in the novel is the gloomy manner in which the nature is depicted. The descriptions of natural settings throughout the novel follow the genre of Gothic Romance. When Victor decides to bring an end to the ruin caused by the monster created by him, he follows the monster in the icy regions of the Arctic. In course of his chase, the nature is described by him and the monster in a way which terrifies the human mind.   The monster’s inscriptions in the bark of the trees reveal the extreme nature prevalent in the region, he is heading for. â€Å"Follow me; I seek the everlasting ices of the north, where you feel the misery of cold and frost, to which I am impassive.† (Shelley 244). Nature is presented in its darkest aspects, as it brings hardships to human beings and terrorizes their mind. Nature made it more difficult for Victor to pursue the monster. The structure of the novel also adheres to the form of Gothic Romance. The story in the novel is presented through letters and journal entries, which was a common aspect in various Gothic romances.   Ã‚  Ã‚  The work Frankenstein is a Gothic romance which incorporates some elements of science fiction as well. The creation of a human being by Victor in the novel resembles the workings of a science fiction. Shelley is influenced by the political turmoil that prevailed during her time and her experience of this unrest is reflected in the character of Victor and plot of the novel. A scientific experiment causes a serious of horrific events in the novel. â€Å"Frankenstein's brilliance created a new organism-his abandonment, however, created a monster.† (Shackleford). The monster that is brought to life by a scientist evokes fear and lends Gothic effect to the novel. Victor, who creates the monster, is tormented by his own creation. â€Å"Frankenstein’s monster stands for technology that runs out of control out of control, that destroys its human creature.† (Potts & Murphie 99). Science fictions depict scientific